Making things that feel good and flow well
Experience
9 years
Location
Tel Aviv, Israel
Focus
End-to-end product design
Work experience
Skai
Senior Product Designer
Worked as a Senior Product Designer on Skai’s enterprise B2B platform, shaping strategic, data-rich products for global brands and agencies. My work focused on complex enterprise workflows, forecasting, executive-facing workspaces, AI-powered tools, and scalable platform UX. I led design from early exploration and product definition to polished UI and developer-ready delivery, partnering closely with Product Managers, Engineers, UX Writers, and Designers to simplify complex use cases, improve platform consistency, and contribute to the evolution of the design system.
Yeda
Founding Designer
As Yeda’s founding designer, I built the product design function from scratch and led the design of the MVP from discovery to developer-ready UI. I worked closely with founders and engineers on product direction, UX, and interaction patterns, while also helping shape the company’s visual identity.
Self-employed
Product & Marketing Designer
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing digital products and experiences — from UX flows and responsive UI to marketing and brand assets. Collaborated with companies such as Data+, Skinwallet, Track160, Redkassa (with whom I had a long-term contract spanning over two years), among others.
Immergo (ex-Univ)
UI Designer
Designed interfaces for video streaming platforms. It was a fast-paced,
wireframe-to-UI flow that helped me build strong fundamentals and design muscle.
Viewly
Junior Product Designer
What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer, building a crowdfunding social platform.