About
Experience
9 years
Location
Tel Aviv, Israel
Focus
End-to-end product design
Work experience
Skai
Senior Product Designer
Worked as part of a senior product design team shaping Skai’s complex B2B platform for enterprise users. I owned the design of strategic, data-rich products from early exploration and product thinking to polished UI and developer handoff. I collaborated closely with PMs, engineers, UX writers, and designers to turn complex workflows into clear, scalable experiences, while also contributing to the growth of the platform’s design system.
Yeda
Founding Designer
As Yeda’s founding designer, I built the product design function from scratch and led the design of the MVP from discovery to developer-ready UI. I worked closely with founders and engineers on product direction, UX, and interaction patterns, while also helping shape the company’s visual identity.
Self-employed
Product & Marketing Designer
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing digital products and experiences — from UX flows and responsive UI to marketing and brand assets. Collaborated with companies such as Data+, Skinwallet, Track160, Redkassa (with whom I had a long-term contract spanning over two years), among others.
Immergo (ex-Univ)
UI Designer
Designed interfaces for video streaming platforms. It was a fast-paced,
wireframe-to-UI flow that helped me build strong fundamentals and design muscle.
Viewly
Junior Product Designer
What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer, building a crowdfunding social platform.
