About
Experience
9 years
Location
Tel Aviv, Israel
Focus
End-to-end product design
Work experience
Skai
Senior product designer
Yeda
Founding Designer
As Yeda’s founding designer, I built the product design function from scratch and led the design of the MVP, from discovery and user flows to developer-ready UI. I shaped the UX, interaction patterns, and visual language, working closely with founders and engineers on product direction and implementation. I also managed and mentored a junior designer responsible for brand and go-to-market assets, helping create a consistent product and visual identity for the company.
Self-employed
Product & Marketing Designer
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing digital products and experiences — from UX flows and responsive UI to marketing websites and brand assets. Collaborated with clients such as Skinwallet, Track160, Cloud Ecosystem, Redkassa (with whom I had a long-term contract spanning over two years), among others.
Data+
UX/UI Designer
Immergo (ex-Univ)
UI Designer
Viewly
Junior Product Designer
What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer, building a crowdfunding platform.
