About
Senior product designer.
Making things that feel good and flow well
Senior product designer. Making things that feel good and flow well
Experience
9 years
Location
Tel Aviv, Israel
Focus
End-to-end product design
Hello
I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.
Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.
I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.
Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.
I’ve been designing digital products for 9 years, from small startups to growing B2C companies and large B2B platforms.
I aim to keep things simple, clear, and genuinely useful. Beyond function and clarity, I also focus on visual style so the result isn’t just usable, but also feels like someone actually cared about the details.
I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.
Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.
I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.
Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.
Work experience
2021 — 2025
2021 — 2025
Skai
Senior product designer
Worked as part of a senior design team alongside other experienced designers and UX writers, shaping the experience of Skai’s complex B2B platform. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar, from early discovery to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.
Worked as part of a senior design team alongside other experienced designers and UX writers, shaping the experience of Skai’s complex B2B platform. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar, from early discovery to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.
2019 — 2021
2019 — 2021
Yeda
Founding Designer
As the founding designer at Yeda, I built the company’s design function from the ground up. I led the design of the platform’s first version, from early product ideation to a polished, production-ready MVP. My role extended beyond product design into brand and marketing, including visual identity, marketing design, and growth assets. My work laid the foundation for Yeda’s visual and functional identity.
As the founding designer at Yeda, I built the company’s design function from the ground up. I led the design of the platform’s first version, from early product ideation to a polished, production-ready MVP. My role extended beyond product design into brand and marketing, including visual identity, marketing design, and growth assets. My work laid the foundation for Yeda’s visual and functional identity.
2017 — 2020
2017 — 2020
Self-employed
Product & Marketing Designer
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing end-to-end digital experiences — from UX flows and responsive UI to marketing websites and brand assets. Collaborated with clients such as Skinwallet, Track160, Cloud Ecosystem, Everspace, Redkassa (with whom I had a long-term contract spanning over two years), among others.
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing end-to-end digital experiences — from UX flows and responsive UI to marketing websites and brand assets. Collaborated with clients such as Skinwallet, Track160, Cloud Ecosystem, Everspace, Redkassa (with whom I had a long-term contract spanning over two years), among others.
2017 — 2018
2017 — 2018
Data+
UX/UI Designer
Served as the sole designer at Data+, a platform powering life-science and healthcare organizations. Worked closely with PMs and developers to deliver a cohesive UI, and managed an illustrator to bring a consistency to both product and brand visuals.
Served as the sole designer at Data+, a platform powering life-science and healthcare organizations. Worked closely with PMs and developers to deliver a cohesive UI, and managed an illustrator to bring a consistency to both product and brand visuals.
Feb–Jul 2017
Feb–Jul 2017
Immergo (ex-Univ)
UI Designer
Designed interfaces for video streaming platforms in the US market. It was a fast-paced, wireframe-to-UI flow that helped me build strong fundamentals and design muscle.
Designed interfaces for video streaming platforms in the US market. It was a fast-paced, wireframe-to-UI flow that helped me build strong fundamentals and design muscle.
2016 — 2017
2016 — 2017
Viewly
Junior Product Designer
I began my journey at Viewly with a 3-month internship, building a crowdfunding platform under mentor’s guidance. What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer.
I began my journey at Viewly with a 3-month internship, building a crowdfunding platform under mentor’s guidance. What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer.