About

Senior product designer.
Making things that feel good and flow well

Senior product designer. Making things that feel good and flow well

Experience

9 years

Location

Tel Aviv, Israel

Focus

End-to-end product design

Hello

I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.

Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.

I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.

Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.

Work experience

2021 — 2025

2021 — 2025

Skai

Senior product designer

Worked as part of a senior design team alongside other experienced designers and UX writers, shaping the experience of Skai’s complex B2B platform. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar, from early discovery to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

Worked as part of a senior design team alongside other experienced designers and UX writers, shaping the experience of Skai’s complex B2B platform. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar, from early discovery to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

2019 — 2021

Yeda

Founding Designer

As Yeda’s founding designer, I built the product design function from scratch and led the design of the MVP, from discovery and user flows to developer-ready UI. I shaped the UX, interaction patterns, and visual language, working closely with founders and engineers on product direction and implementation. I also managed and mentored a junior designer responsible for brand and go-to-market assets, helping create a consistent product and visual identity for the company.

2017 — 2020

2017 — 2020

Self-employed

Product & Marketing Designer

Worked independently with startups and tech companies across Israel, Poland, and Russia, designing digital products and experiences — from UX flows and responsive UI to marketing websites and brand assets. Collaborated with clients such as Skinwallet, Track160, Cloud Ecosystem, Redkassa (with whom I had a long-term contract spanning over two years), among others.

2017 — 2018

2017 — 2018

Data+

UX/UI Designer

Served as the sole designer at Data+, a platform powering life-science and healthcare organizations. Worked closely with PMs and developers to deliver a cohesive UI, and managed an illustrator to bring a consistency to both product and brand visuals.

Served as the sole designer at Data+, a platform powering life-science and healthcare organizations. Worked closely with PMs and developers to deliver a cohesive UI, and managed an illustrator to bring a consistency to both product and brand visuals.

Feb–Jul 2017

Feb–Jul 2017

Immergo (ex-Univ)

UI Designer

Designed interfaces for video streaming platforms in the South America market. It was a fast-paced, 

wireframe-to-UI flow that helped me build strong fundamentals and design muscle.

Designed interfaces for video streaming platforms in the South America market. It was a fast-paced, 

wireframe-to-UI flow that helped me build strong fundamentals and design muscle.

2016 — 2017

2016 — 2017

Viewly

Junior Product Designer

What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer, building a crowdfunding platform.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Say hello

Feel like we could create something great? Drop me a line.

Hello

I’ve been doing product design for almost a decade. During this time, I’ve worked with small startups, growing B2C companies, and large B2B platforms. I always try to make things simple and clear. I get excited about problems that look overwhelming at first, because that’s where design makes the biggest difference.

Along with function and clarity, I pay attention to visual style so it’s not just usable, but also looks like someone actually cared about the details.