About

Senior product designer. Systems that scale. Experiences that feel right. Powered with AI.

.experience

9 years

.location

Tel Aviv, Israel

.status

Available

I design intuitive interfaces that feel natural, reduce friction, and spark delight. My approach blends clarity, empathy, and system thinking, with a strong conviction that even the most powerful tools should feel effortless.

To me, design should not only work — it should feel right.

.hello

.work experience

2021 — 2025

Skai

Senior Product Designer

Worked as part of a 10-person senior design team, including UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2021 — 2025

Skai

Senior Product Designer

Worked as part of a 10-person senior design team, including UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2021 — 2025

Skai

Senior Product Designer

Worked as part of a 10-person senior design team, including UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2021 — 2025

Skai

Senior Product Designer

Worked as part of a 10-person senior design team, including UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

Yeda

Founding Designer

Worked as part of a 10-person senior design team, including two UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and UX strategy to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system, ensuring platform-wide cohesion, accessibility, and ease of implementation. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

Yeda

Founding Designer

Worked as part of a 10-person senior design team, including two UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and UX strategy to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system, ensuring platform-wide cohesion, accessibility, and ease of implementation. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

Yeda

Founding Designer

Worked as part of a 10-person senior design team, including two UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and UX strategy to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system, ensuring platform-wide cohesion, accessibility, and ease of implementation. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

Yeda

Founding Designer

Worked as part of a 10-person senior design team, including two UX writers, shaping the experience of Skai’s complex B2B platforms. Led strategic design initiatives for key products such as Celeste AI, Decision Pro, and Northstar — from early discovery and UX strategy to polished UI and developer handoff. Collaborated closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in system thinking. Actively contributed to the evolution of Skai’s design system, ensuring platform-wide cohesion, accessibility, and ease of implementation. Delivered pixel-perfect, production-ready interfaces with a strong focus on usability, clarity, and visual excellence.

2019 — 2021

EFG Solutions

Product Design Manager

Managed a team of designers and coordinated design projects across multiple products.

2019 — 2021

EFG Solutions

Product Design Manager

Managed a team of designers and coordinated design projects across multiple products.

2019 — 2021

EFG Solutions

Product Design Manager

Managed a team of designers and coordinated design projects across multiple products.

2019 — 2021

EFG Solutions

Product Design Manager

Managed a team of designers and coordinated design projects across multiple products.

2017— 2019

PQR Innovations

Lead Product Designer

Oversaw the entire product design lifecycle from concept to production.

2017— 2019

PQR Innovations

Lead Product Designer

Oversaw the entire product design lifecycle from concept to production.

2017— 2019

PQR Innovations

Lead Product Designer

Oversaw the entire product design lifecycle from concept to production.

2017— 2019

PQR Innovations

Lead Product Designer

Oversaw the entire product design lifecycle from concept to production.

2015 — 2017

XYZ Design Studio

Senior Product Designer

Led a team of designers in creating visually appealing and functional product designs.

2015 — 2017

XYZ Design Studio

Senior Product Designer

Led a team of designers in creating visually appealing and functional product designs.

2015 — 2017

XYZ Design Studio

Senior Product Designer

Led a team of designers in creating visually appealing and functional product designs.

2015 — 2017

XYZ Design Studio

Senior Product Designer

Led a team of designers in creating visually appealing and functional product designs.

2012 — 2015

ABC Corporation

Product Designer

Collaborated with cross-functional teams to design and develop innovative products.

2012 — 2015

ABC Corporation

Product Designer

Collaborated with cross-functional teams to design and develop innovative products.

2012 — 2015

ABC Corporation

Product Designer

Collaborated with cross-functional teams to design and develop innovative products.

2012 — 2015

ABC Corporation

Product Designer

Collaborated with cross-functional teams to design and develop innovative products.

.say hello

I'm open to new opportunities. Feel free to email me — let’s explore how we can collaborate.

.say hello

I'm open to new opportunities. Feel free to email me — let’s explore how we can collaborate.

.say hello

I'm open to new opportunities. Feel free to email me — let’s explore how we can collaborate.

.say hello

I'm open to new opportunities. Feel free to email me — let’s explore how we can collaborate.