About
Experience
9 years
Location
Tel Aviv, Israel
Focus
End-to-end product design
Work experience
Skai
Senior Product Designer
Collaborated as part of a senior team alongside experienced designers and UX writers, shaping the experience of Skai’s complex B2B platform. I was responsible for the design craft of strategic products such as Celeste AI and Decision Pro, while also contributing to the design of other products across the platform — from early discovery through polished UI and developer handoff. I worked closely with PMs, engineers, and fellow designers to create scalable, consistent solutions grounded in systems thinking. Actively contributed to the evolution of the design system.
Yeda
Founding Designer
As Yeda’s founding designer, I built the product design function from scratch and led the design of the MVP, from discovery and user flows to developer-ready UI. I shaped the UX, interaction patterns, and visual language, working closely with founders and engineers on product direction and implementation. I also managed and mentored a junior designer responsible for brand and go-to-market assets, helping create a consistent product and visual identity for the company.
Self-employed
Product & Marketing Designer
Worked independently with startups and tech companies across Israel, Poland, and Russia, designing digital products and experiences — from UX flows and responsive UI to marketing websites and brand assets. Collaborated with clients such as Skinwallet, Track160, Cloud Ecosystem, Redkassa (with whom I had a long-term contract spanning over two years), among others.
Data+
UX/UI Designer
Immergo (ex-Univ)
UI Designer
Viewly
Junior Product Designer
What started as an internship grew into more than a year of experience, where I took my first real steps as a junior product designer, building a crowdfunding platform.